Friday, 4 November 2011

Developing the Concept ...in the dark

Not being able to extract much information from my clients, I set out testing every idea that I could muster up. I thought of maybe blacking out parts of the text out with ink marks, or choosing a font that had no negative space. I compared the entertainers' root in bar tending as a block font that might be seen on a beermat, or as a night skyline. I imagine cityscapes and lights.

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